Royal Wolf and Yelp Transform City Streets in Adelaide
Adelaide architects, designers and businesses including Yelp and Australia’s leading container solutions provider, Royal Wolf, will temporarily take over the CBD’s on-street car parks this spring in the name of urban renewal.
On 18 September, as part of the global PARK(ing) Day initiative, residents will re-imagine parking spaces to make the street a more enjoyable, attractive and sociable place for the day.
Joining in on the theme of innovative and versatile design, Royal Wolf will provide one of its portable 10-foot event kiosk shipping containers to be transformed into a Visitor Information Hub for PARK(ing) Day ( event goers in partnership with Yelp), an international website and app which connects people to great local businesses.
State Manager of Royal Wolf Adelaide, Adrian Massey, said the Yelp Information Hub for PARK(ing) Day was a fantastic example of the container revolution sweeping the nation.
“Royal Wolf can transform containers to become pretty much anything. From pop-up cafés and restaurants, to merchandise outlets and shops, containers are proving immensely popular as a practical and cost-effective solution for a variety of events,” he said.
Yelp team members will staff the Information Hub and provide event details and free Krispy Kreme donuts and Barista Coffee to those in attendance that check in using its mobile app.
The Information Hub will be positioned in the middle of the action at Gawler Place in Rundle Mall with the event taking place from 3.00pm-7.00pm, between Hindley Street to Rundle Street.
Founded in San Francisco in 2005 by Rebar, the first PARK(ing) Day project transformed a single metred parking space into a temporary public park. The event is now in its fifth year in Adelaide and is supported by Adelaide City Council and the Australian Institute of Landscape Architects (SA Chapter).