Royal Wolf launched its new TV campaigns in Australia and New Zealand on Sunday 12 May 2013. Working with advertising agency JMK, the commercial was designed to showcase the endless variety of shipping container solutions Royal Wolf can provide. Creative Director of JMK Agency, Matt Kelmsley, said “It is great to work in a category with no established advertising conventions. As our campaign line says – You can do anything in a Royal Wolf! This product truth allowed us to create a simple ”product is hero” television commercial idea, brought to life by the wonders of 3d animation. It is a very clear message told in an engaging way that leaves everyone saying “I didn’t know you could do that".